ExcitED is a workforce readiness program that prepares students for life beyond secondary education by securing, promoting, and growing authentic and intellectually challenging partnerships with industry leaders. We were tasked with building a platform to introduce and promote the pilot program and position it for future expansion.

Now in its second year, the program was able to offer its’ students 73 internship slots and close to $100K in stipends. We are super-ExcitED about the future and look forward to helping the project expand beyond its Pennsylvania home base.

ExcitED Brand Guidelines

Working with the program founders, we developed this style guide to illustrate the personality of the educational brand and ensure that ExcitED looks and feels the same, even when different people are working on day to day operations, growth initiatives, or marketing.